The company realized early on that the nature of cognitive-computing empowered machine intelligence can, under the best of circumstances, seem opaque and difficult to fathom.
Scianta Analytics understands the importance of branding in today's market. We believe this is especially true in the world of enterprise software. The company realized early on that the nature of cognitive-computing empowered machine intelligence can, under the best of circumstances, seem opaque and difficult to fathom. Accordingly, the company began a branding campaign to present the company and its products as fun and easy to use. This began with the company logo.
The logo is a magnifying glass studying a "conga line" of ants. The Company owns the copyright on the logo and its components. The ants themselves are used throughout our product branding and as visual queues in the company's sales and training materials.
The Extreme Vigilance® product logos make use of the Scianta ant theme characters.
Cognitive Computing / Cognitive Modeler logo
Scianta has developed an additional logo image for use when we're trying to convey the serious nature of the data science we're delivering. This "Cognitive Head" image is incorporated in the Scianta Cognitive Modeler logo. It is also used to brand the Scianta Investor Portal website.
First Impressions: Business Cards
The company believes firmly in the importance of a strong first impression. We focus our product demos on leaving the potential customer with a "Wow! That is incredibly cool!" impression. We try to do the same with everything we do, including business cards. The Scianta Analytics business card is a design collaboration between Scianta and Minnesota-based Plastic Printers, Inc. The Scianta cards are unique. They are printed on transparent plastic stock, leaving the magnifying looking like... a magnifying glass. The body of the blue ant is printed on the back with its head visible through the transparent glass. It took some work to figure out how to actually print them, but the cards always get praise when they're given out. People often ask "This is cool! May I keep this?" The cards have been very successful in their design goal: they're memorable as the "coolest" business cards around. Just like our products.